Social Media Strategy Lead

Job Summary

Combining data-driven insights with creative storytelling, the full-time Social Media Strategy Lead will develop and execute a comprehensive social media strategy, driving business impact through both paid and organic initiatives in a fully remote environment.

Key responsibilities

• Develop and own the overarching social media strategy aligned with brand and growth objectives
• Lead paid and organic social initiatives while coordinating with media buying and content teams
• Conduct audience research and social listening to inform content and campaign direction

Required qualifications

• 4+ years of experience in social media strategy or integrated digital marketing
• Deep knowledge of organic and paid social media across platforms including LinkedIn, Meta, TikTok, and X
• Strong experience with social listening and analytics tools
• Proven ability to develop strategies that drive measurable audience growth and engagement
• Experience collaborating with creative and media teams for cohesive campaigns