Social Media Strategy Specialist

Job Summary

Passionate about social media, the full-time Social Media Strategy Specialist will develop and govern comprehensive social media strategies, collaborate with cross-functional teams, and drive engagement across various platforms while working in a hybrid environment.

Key responsibilities

• Develops and maintains the enterprise social media strategy, including platform and content management
• Collaborates with stakeholders to align social media objectives and performance goals
• Establishes success metrics and benchmarks in partnership with Marketing Analytics to monitor social media content performance

Required qualifications

• Bachelor's degree in Marketing or a related field is preferred
• A minimum of 5 years of professional marketing experience at an agency or blue-chip organization is required
• Expert knowledge of social media best practices and strategic foundations
• Experience developing comprehensive social media marketing strategies across multiple platforms
• Understanding of industry standard social media success metrics and benchmarks