Social Strategist

Job Summary

A company is looking for a Social Strategist / Paid Social Manager to join their team in a remote freelance capacity.

Key Responsibilities:

• Plan, launch, and optimize paid social campaigns across various platforms
• Develop the full social strategy and channel roadmap for advocacy-focused campaigns
• Build reporting dashboards and deliver actionable insights on campaign performance

Required Qualifications:

• 4+ years of experience in paid social strategy and campaign management
• Proven track record of executing and optimizing consumer-focused paid social campaigns
• Expertise in Meta Ads Manager; experience with other platforms is a plus
• Deep knowledge of KPI frameworks and performance metrics