Specialty Marketing Manager

Job Summary

To support growth in Specialty & Wellness markets, the full-time Specialty Marketing Manager will manage and execute multi-channel marketing campaigns, oversee client marketing support, and handle administrative tasks in a remote environment.

Key responsibilities

• Manage multiple B2B and B2B2C campaigns across various digital channels, ensuring timely execution and adherence to budgets
• Provide client marketing support by executing campaigns and deliverables to drive consumer applications and engagement
• Utilize analytics to optimize campaign performance and track outcomes against key performance indicators (KPIs)

Required qualifications

• Bachelor's Degree or a high school diploma/GED with 5+ years of relevant marketing experience
• Minimum 4+ years of experience in developing and executing multi-channel marketing campaigns
• Proficiency in Workfront for campaign execution and trafficking
• Demonstrated experience in B2B marketing, with B2B2C experience preferred
• Familiarity with Salesforce CRM and Marketing Cloud or similar platforms