Sr Performance Marketing Manager

Job Summary

A company is looking for a Sr. Manager, Performance Marketing.

Responsibilities:

• Develop, execute, optimize, and own the performance marketing strategy and go-to-market campaigns for new products and launches
• Manage the performance marketing budget and allocate and manage quarterly spend
• Run and scale paid social, Google UAC, affiliate channels, and explore new acquisition channels to acquire new audiences

Qualifications:

• 5+ years of acquisition and growth marketing experience, preferably with a mobile app
• 2+ years of experience building and leading a team
• Ability to leverage user data and make data-driven decisions for channel optimizations and budget allocation
• Familiarity with Appsflyer is preferred
• Exceptional analytical skills and familiarity with CAC, CPA, and LTV