Strategic Communication Specialist

Job Summary

To enhance stakeholder engagement and promote FHWA initiatives, the hybrid remote Strategic Communication Outreach Specialist will develop and execute integrated communications and marketing strategies, focusing on content creation, audience analysis, and campaign management.

Key Responsibilities

• Develop and execute comprehensive strategic communications and outreach plans
• Design promotional campaigns to increase awareness, engagement, and stakeholder participation
• Conduct market research and audience analysis to evaluate outreach effectiveness and recommend improvements

Required Qualifications

• Bachelor's or master's degree in Communications, Marketing, Public Relations, Journalism, Public Affairs, or a related field
• 6-10 years of professional experience in strategic communications, digital marketing, or stakeholder engagement
• Experience developing and executing communications campaigns across multiple channels
• Proven ability to create social media campaigns and digital marketing content
• Experience conducting market research and campaign performance assessments