Strategic Marketing Lead

Job Summary

A company is looking for a Strategic Marketing Lead to develop and execute vertical-specific marketing strategies in alignment with overall business objectives.

Key Responsibilities

• Drive vertical marketing strategies, including product commercialization and value proposition development
• Serve as a strategic partner to various departments to ensure alignment of marketing campaigns with company initiatives
• Manage external agency relationships and oversee project timelines for marketing deliverables

Required Qualifications

• Bachelor's degree in marketing, communications, business, or a related field
• 7-10 years of corporate marketing experience
• Experience in construction, building materials, architecture, or industrial manufacturing industries
• Familiarity with CRM and marketing automation platforms
• Experience in developing content marketing strategies for technical audiences