Strategic Marketing Lead

Job Summary

Experienced marketers will find a full-time remote opportunity as a Strategic Marketing Lead focused on defining and executing the go-to-market strategy for Meridian, targeting mid-market accounting firms while managing pipeline and messaging efforts independently.

Key responsibilities

• Define and execute segment strategy to win mid-market accounting firms
• Manage pipeline accountability in partnership with sales, aligning on account prioritization
• Shape messaging for external communications and sales materials directed at mid-market accounting firms

Required qualifications

• 10+ years of B2B marketing experience, particularly in enterprise or multi-stakeholder environments
• Strong background in demand generation and account-based marketing with pipeline ownership
• Experience collaborating closely with sales leadership on pipeline goals
• Proficient in using AI tools and LLMs for marketing tasks
• Ability to operate as a senior individual contributor, with potential to manage others if appropriate