Strategic Marketing Manager

Job Summary

A company is looking for a Strategic Marketing Manager to lead marketing strategy and execution in behavioral health.

Key Responsibilities

• Define and evolve the company's positioning, value propositions, and messaging frameworks
• Develop and execute marketing strategies across channels to drive brand awareness and client retention
• Manage external agencies and oversee marketing operations to ensure alignment with strategy and performance goals

Required Qualifications

• Bachelor's degree in marketing, communications, or a related field
• 7-10+ years of marketing experience, ideally in healthcare/behavioral health
• Proven success in building content-driven programs and managing agencies/vendors
• Hands-on experience with CRM, CMS, SEO, Google Analytics, and social media tools
• Strong project management skills and ability to work independently in a cross-functional environment