Strategic Media Planner

Job Summary

A company is looking for a Strategic Media Planner & Analyst to drive insight-led media and communications strategy for clients.

Key Responsibilities

• Lead execution of research initiatives using syndicated and third-party tools
• Conduct competitive analysis and cultural trend mapping using existing market sources
• Synthesize multiple data sources into cohesive strategic narratives

Required Qualifications

• Minimum of 2 years' experience in communications planning, media planning, or analytics
• Proficiency with syndicated research tools (e.g., GWI, Nielsen, Comscore)
• High level of comfort working with large datasets
• Demonstrated ability to analyze performance and deliver optimization recommendations
• A creative mindset with an appreciation for media execution