Strategic Planning Lead

Job Summary

A company is looking for a Strategic Planning Lead.

Key Responsibilities

• Develop media plans aligned with client goals and business objectives using strategic planning methodology
• Design and pressure-test audience segments, and collaborate with the Media Activation Team to monitor campaign performance
• Support Directors in strategic analysis and provide insights to improve future campaign performance

Required Qualifications

• BA/BS degree with a minimum of 3-5 years of media planning experience
• Experience in commerce is a plus
• Strong understanding of audience development and channel planning
• Ability to build relationships with internal stakeholders and key clients
• Experience in utilizing research and forecasting tools for budget allocations