Tactical Marketing Manager

Job Summary

A company is looking for a Tactical Marketing Manager responsible for tactical pricing, planning, and communications for marketing initiatives.

Key Responsibilities

• Develop programs and initiatives targeting brand and product growth
• Manage tactical and strategic marketing activities, including price realization and campaign development
• Oversee new product introduction launch activities and set retail and billing objectives

Required Qualifications

• Bachelor's degree in a business-related field with 8+ years of experience in sales, marketing, or product management
• 5+ years of experience in promoting products and executing sales and marketing plans
• Technical or mechanical background with experience in agricultural equipment
• Understanding of promotional techniques and supplier or dealer operations
• Project management experience and technical proficiency in operating hay equipment