Tactical Paid Media Manager

Job Summary

A company is looking for a Tactical Paid Media Manager to execute and optimize paid media campaigns across various platforms.

Key Responsibilities

• Manage and optimize paid media campaigns across multiple platforms, ensuring alignment with client goals and performance targets
• Design and analyze A/B tests to improve campaign performance and identify success drivers
• Conduct audits of paid media accounts and develop actionable recommendations for improvement

Required Qualifications

• Minimum of 5-6 years of hands-on experience managing paid media campaigns across major platforms
• Proven track record of managing medium to large advertising budgets with strong ROI
• Deep understanding of paid media best practices and optimization techniques
• Strong analytical skills to interpret data and generate actionable insights
• Experience in A/B testing strategies and a proactive approach to exploring new technologies