Talent Marketing Specialist

Job Summary

Owning event marketing and Indeed sourcing campaigns, the remote Talent Marketing Specialist will design and execute data-driven marketing strategies to attract top talent while managing paid media budgets and optimizing campaign performance.

Key responsibilities

• Design and execute GTM-style campaigns across events and Indeed sourcing to enhance candidate consideration and improve lead-to-hire conversion
• Manage paid media strategies, audience targeting, and budget optimization for Indeed campaigns, continuously testing for improvement
• Lead the planning and execution of virtual and in-person events, handling logistics, promotion, and post-event analysis

Required qualifications

• 3+ years of relevant marketing experience in launching and scaling digital campaigns with proven results
• Experience with event/marketing automation platforms such as Zoom Webinar and Eloqua
• Proven success in managing significant paid advertising budgets and optimizing ad spend through performance analysis
• Strong storytelling and content skills for engaging candidate and customer-facing communications
• Bachelor's degree in Marketing, Business, or a related field preferred