Technical Marketing Director

Job Summary

To support brand awareness and business growth, the remote Technical Marketing Director will develop and optimize the firm's digital marketing ecosystem, manage Salesforce Marketing Cloud campaigns, and oversee top-of-funnel brand assets.

Key responsibilities

• Develop and manage digital marketing strategies to enhance brand visibility and lead generation
• Oversee the execution and optimization of Salesforce Marketing Cloud products and campaigns
• Implement and manage automations and SEO strategies to amplify brand presence and thought leadership

Required qualifications

• Proven experience in digital marketing and campaign management
• Strong knowledge of Salesforce Marketing Cloud and SEO best practices
• Experience with media buying and managing marketing channels
• Familiarity with affiliate and partner traffic programs
• Ability to analyze performance metrics and optimize marketing efforts accordingly