Telecommunications Marketing Director

Job Summary

As a full-time remote Telecommunications Marketing Director, the successful candidate will own the industry narrative, develop buyer-specific messaging, and set AI-first standards within the marketing team to drive pipeline growth and enhance content strategies.

Key responsibilities

• Define and craft narratives that connect ServiceNow's capabilities to current telco challenges, including network operations and customer experience
• Architect tailored messaging for distinct buyer personas to effectively position ServiceNow as the solution to their problems
• Implement AI tools in marketing workflows, coaching the team on building scalable, AI-assisted content systems

Required qualifications

• 12+ years of B2B marketing experience, with 3-5+ years in the telecommunications industry or a similar vertical
• Deep familiarity with telecommunications operations and the ability to communicate effectively with industry leaders
• Proven success in creating industry marketing programs that influence pipeline growth
• Experience translating complex platform capabilities into compelling narratives for business buyers
• Demonstrated integration of AI into marketing strategies, enhancing research, messaging, and content generation