Telecommunications Marketing Director

Job Summary

Owning the narrative for telecommunications marketing, the full-time Director of Industry Marketing will craft compelling messaging, leverage AI to enhance marketing workflows, and drive pipeline growth while working remotely in a flexible environment.

Key responsibilities

• Define and articulate ServiceNow's point of view for the telecommunications industry, addressing key challenges and opportunities
• Develop tailored messaging for specific buyer personas to effectively communicate how ServiceNow addresses their needs
• Implement AI-driven marketing strategies and coach the team on integrating AI tools into their workflows

Required qualifications

• 12+ years of B2B marketing experience, with 3-5+ years in the telecommunications industry or a similar vertical
• Deep understanding of telecommunications operations and the ability to communicate effectively with industry leaders
• Proven success in creating marketing programs that drive pipeline growth
• Experience in translating complex platform capabilities into engaging narratives for business buyers
• Demonstrated use of AI as a strategic tool in marketing processes over the past year