Telecommute Digital Advertising Retention Marketing Specialist

Job Summary

A digital advertising firm needs applicants for an opening for a Telecommute Digital Advertising Retention Marketing Specialist.

Core Responsibilities of this position include:

• Managing and growing the email, SMS subscriber database for clients
• Optimizing audience segmentation to increase customer repeat purchase rates, LTV, and engagement
• Owning strategy, execution and optimization of customer retention for our agency clients

Required Skills:

• 7+ Years of experience in customer lifecycle marketing for D2C eCommerce brands
• Experience with testing methodology and experience driving results through analytics
• Experience partnering with Creative teams to develop marketing assets
• Knowledge of direct-to-consumer eCommerce, retention marketing trends, and Email/CRM technologies
• Strong analytical skills
• Strong communication skills