Job Summary
A website management platform is seeking a Telecommute Marketing Automation Manager.
Core Responsibilities of this position include:
- Taking wwnership of our Marketing Automation (MA) platform including strategy, execution, and administration
- Performing management of the operational functions within MA: lifecycle programs, Scoring programs, Preference center
- Partnering with Marketing team to build development and priority roadmap
Must meet the following requirements for consideration:
- 7+ years of marketing experience
- 4+ years of experience with Marketing Automation Direct experience in relevant business systems a must
- Strong understanding of how data work flows push/update within CRM and marketing automation platforms
- Experience in customer funnel design and operations
- Experience building and maintaining predictive lead scoring methodologies
