Job Summary
A financial broker-dealer is seeking a Telecommute Product Marketing Head.
Candidates will be responsible for the following:
- Establishing outcomes and key results for marketing activities
- Centering the client experience and the unique needs of various audience segments
- Developing the cross-channel product positioning and segment marketing strategies, campaigns, and messaging
Position Requirements Include:
- Skilled at quickly diagnosing business challenges and articulating the role of marketing in solving for business and client needs
- Ability to lead development, evolution, and implementation of audience segmentation strategies, personas, and journey maps
- Ability to establish and clearly articulate measures of success and willingness to hold others accountable to meeting stated goals
- Adept at storytelling and leading the creation of content that draws an audience
- Ability to shape product positioning by assessing the competitive landscape and defining the product’s differentiated value proposition
- Strong analytical and communication skills
