Job Summary
A staffing agency has an open position for a Telecommute Product Marketing Specialist in Atlanta.
Core Responsibilities of this position include:
- Creating product launch marketing plan and collateral materials in support of the plan
- Developing product positioning and messaging, including market value propositions
- Communicating value proposition to sales team
Applicants must meet the following qualifications:
- BSc/BA in Marketing, Communications or similar field
- Experience in market analysis
- Familiar with product marketing tactics (e.g. integrated marketing campaigns)
- Working knowledge of web analytics tools (Google Analytics, WebTrends)
- Excellent communication skills
- Analytical mind and strong quantitative skills
