Job Summary

A non-profit organization has an open position for a Telecommute Senior Email Marketing Specialist.

Core Responsibilities Include:

• Partner with cross-functional teams on the strategic planning and execution of email communication plans for fundraising campaigns
• Perform day-to-day email marketing activities including the management of centralized email campaigns, email set-up, scheduling, testing & tagging
• Integrate with other marketing channels and campaigns to deliver a cohesive experience

Qualifications Include:

• Knowledge of standard email marketing methodologies, direct response fundraising strategies, data segmentation, A/B testing and performance analysis required
• Salesforce and Salesforce Marketing Cloud (SMC) experience required
• Google Analytics experience required
• SMC Email Specialist certification required (certification can be completed upon hiring)
• Experience with marketing automation required
• Experience working with email tools within vendors like Movable Ink, Email on Acid, Return Path, etc.