Job Summary

An insurance technology company needs applicants for an opening for a Telecommute Senior Marketing Analyst.

Core Responsibilities of this position include:

• Facilitating experiments and providing data insights and reports for marketing initiatives
• Collecting and analyzing user behavior on the site, recording the pathing and interaction hot spots on key pages and from that develop actionable insights for improvement
• Working with third party vendors and tools to gather a view on brand health and work with the internal team to develop actions or tests to improve over time

Qualifications Include:

• 5+ years of data analytics and/or marketing analytics experience
• Professional experience with using data warehouses such as Google BigQuery or Amazon Redshift
• Demonstrated passion about Data visualization with expertise in business intelligence tools like Tableau, Google DataStudio, Sisense or Looker
• Abiiity to write optimized SQL queries
• Proficiency with Google Tag Manager, Segment, Tealium, as well as deep proficiency with Google Analytics, Adobe Analytics, Heap or other web analytics tools
• Deep familiarity with digital marketing analytics, with fluency in attribution models, CLTV models, response modeling, and cohort conversion studies