Job Summary
A software solutions company is searching for a person to fill their position for a Telecommute Senior Paid Media Manager in San Francisco.
Candidates will be responsible for the following:
- Driving scale while maintaining efficiency by optimizing existing paid media mix and launching new channels
- Driving acquisition and remarketing efforts across a mix of digital marketing channels
- Building an efficient ABM strategy, using paid media channels
Skills and Requirements Include:
- 5 to 7 years of digital marketing experience in B2B
- Desire to constantly test and refine, leveraging insights to optimize our acquisition marketing programs and campaigns
- Exceptional analytical skills and ability to draw data-driven conclusions
- Deep understanding of attribution models to help understand which channels impact which points in the customer journey
- A strong grasp of A/B testing and metrics-driven (performance) marketing
