Job Summary
An education resource company is seeking a Telecommuting Paid Search Manager.
Core Responsibilities Include:
- Optimize bidding strategy and drive landing pages and ad copy to improve channel performance
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI
- Create SEM dashboards and monitor KPIs
Applicants must meet the following qualifications:
- Deep understanding of AdWords strategies, keyword bidding, and best practices
- 4+ years of experience managing search marketing campaigns and budgets at scale
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- 1+ years of experience with Marin Bid Management or equivalent software
- Experience with A/B and multivariate experiments
