Job Summary
A health supplement company is in need of a Telecommuting Senior Paid Media Manager.
Must be able to:
- Manage digital marketing agencies to optimize key drivers influencing traffic and sales growth and positive ROI
- Analyze campaign performance and attribution model across multi channels to optimize performance
- Collaborate with ecommerce tech team with split testing, pixel tagging, and site QA
Must meet the following requirements for consideration:
- 3-5 years of experience with Digital or Online Marketing and Web Analytics
- 2+ years managing digital vendors/agencies including ROI, budget and planning
- Experience developing and optimizing direct-response Facebook advertising campaigns
- Experience analyzing digital performance metrics (e.g. conversion rate, click-thru rate, ROAS)
- Proficiency with SEO, SEM, paid search, Google AdWords
- Knowledge of Social Media (Facebook, Instagram, Twitter, etc.) advertising landscape
