Texas Licensed Growth Marketing Manager

Job Summary

To drive user acquisition and optimize marketing channels, the full-time Texas Licensed Growth Marketing Manager will manage paid search and mobile user acquisition strategies, oversee budget allocation, and leverage data analytics to enhance campaign performance, with the flexibility to work hybrid or remotely within Texas.

Key responsibilities:

• Optimize search and app acquisition channels to maximize efficiency and scale
• Manage budget allocation to ensure maximum ROI and oversee promotion strategies for user growth
• Collaborate with cross-functional teams to improve campaign performance through data synthesis and audience segmentation

Required qualifications:

• Bachelor's degree
• 7+ years of experience in managing performance marketing campaigns, specifically in search
• Proficiency with measurement tools, including Mobile Measurement Platforms (MMP) and Media Mixed Modeling
• Strong quantitative skills and understanding of digital media analytics and KPIs
• Experience with AI applications in marketing, such as data analysis and optimization