Traditional Media Buyer

Job Summary

A company is looking for a Traditional Media Buyer with direct experience buying media for law firms.

Key Responsibilities

• Plan, negotiate, place, and manage traditional media campaigns for legal clients across various channels
• Evaluate media opportunities based on their ability to generate qualified leads and support firm growth
• Monitor campaign performance and make informed recommendations based on results

Required Qualifications

• Direct traditional media buying experience for law firms
• Experience planning and managing offline media buys across channels such as TV, radio, cable, print, and out-of-home
• Strong negotiation skills and experience working with media vendors and sales reps
• Ability to manage budgets, insertion orders, and campaign execution details
• Understanding of law firm marketing metrics such as lead volume and overall campaign performance