Traditional Media Director

Job Summary

A company is looking for a Traditional Media Director responsible for leading the strategy, execution, and performance of TV and Direct Mail channels.

Key Responsibilities

• Lead strategy and execution for TV and Direct Mail campaigns to meet business goals
• Manage and mentor a team of marketing associates, setting goals and providing support
• Analyze campaign performance and present results to stakeholders, identifying trends and opportunities

Required Qualifications

• Bachelor's Degree in Marketing, Communications, Business, or a related field
• Minimum 5 years of marketing experience focused on media, particularly DRTV and Direct Mail
• Experience with Over-the-Top (OTT) TV ad placement preferred
• Hands-on media buying experience, including traditional media and direct response television
• Strong proficiency with analytics tools (Excel, Tableau, Power BI) for campaign performance analysis