Traffic Intelligence Specialist
Job Summary
Ensuring the integrity and accuracy of digital traffic, the full-time remote Traffic Intelligence Specialist will monitor traffic quality across dealership websites, analyze traffic patterns to identify invalid sessions, and collaborate with various teams to validate analytics implementations and improve bot detection.
Key Responsibilities
- Monitor traffic quality across hundreds of dealership websites
- Analyze traffic patterns to identify bots, crawlers, spam, and invalid sessions
- Partner with the Analytics team to ensure accurate GA4, server-side tagging, and event collection
Required Qualifications
- Proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM)
- Hands-on experience with Akamai Bot Management and CDN platforms
- Experience with dashboard tools such as Looker, Power BI, Tableau, or Grafana
- Strong understanding of HTTP, cookies, browser behavior, and JavaScript
- Experience investigating analytics discrepancies and attribution issues
COMPLETE JOB DESCRIPTION
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