TV and Audio Strategist

Job Summary

To support a growing practice, the full-time salaried TV, Video, Audio & Display Strategist will plan and enhance full funnel TV, video, audio, and display programs remotely, focusing on customer growth, revenue, and lifetime value while utilizing data insights for strategic decision-making.

Key Responsibilities

• Develop and execute TVAD plans that align with client business goals, presenting growth-focused updates and quarterly business reviews
• Integrate TVAD strategies with other channels like Search, Social, and Commerce to drive client growth and create comprehensive playbooks
• Design and implement measurement frameworks, conducting valid tests to assess campaign performance and advocate for effective attribution methods

Required Qualifications

• 5-7 years of experience managing TV/video/audio/display campaigns at scale or in analytical roles with media analytics exposure
• Familiarity with DSPs, ad platforms, and audience/data management
• Proficient in measurement techniques including incrementality/lift and basic A/B testing
• Advanced skills in Excel/Sheets; familiarity with SQL and GA4 analytics preferred
• Strong storytelling abilities for client presentations and effective collaboration with cross-functional teams