TV and Video Strategist

Job Summary

To enhance full-funnel TV, video, audio, and display programs, the full-time remote TV, Video, Audio & Display Strategist will plan strategies to grow customer acquisition and revenue while leveraging data insights for effective media investments.

Key Responsibilities

• Develop and execute TVAD plans that align with client business goals, presenting growth-focused updates and quarterly business reviews
• Integrate TVAD strategies with other channels such as Search, Social, and Creative to drive growth and create comprehensive playbooks
• Design and implement measurement frameworks, conducting valid tests to assess the impact of TVAD initiatives on business outcomes

Required Qualifications

• 5-7 years of experience in managing TV/video/audio/display campaigns with end-to-end ownership or in analytical roles with media analytics exposure
• Familiarity with DSPs/ad platforms, audience/data usage, and frequency management
• Experience with measurement techniques including incrementality/lift and basic A/B testing
• Proficiency in advanced Excel/Sheets; familiarity with SQL and GA4 analytics is preferred
• Strong storytelling and communication skills, capable of collaborating effectively with cross-functional teams