TV, Video, Audio Strategist
Job Summary
To enhance customer acquisition and revenue growth, the full-time remote TV, Video, Audio & Display Strategist will plan and optimize integrated media programs, leveraging data insights and collaborating with various teams to drive efficient results.
Key Responsibilities
- Develop and execute comprehensive TVAD strategies that align with client business goals and communicate options clearly
- Utilize platform capabilities and data insights to inform budgeting and innovation, ensuring effective media investment
- Design and implement measurement frameworks to evaluate media performance and advocate for data-driven decision-making
Required Qualifications
- 5-7 years of experience in managing TV/video/audio/display campaigns or analytical roles with media analytics exposure
- Familiarity with DSPs, audience data management, and media verification processes
- Proficiency in measurement techniques such as incrementality testing and forecasting
- Advanced skills in Excel/Sheets; familiarity with SQL and GA4 preferred
- Strong storytelling and communication skills for effective client engagement and collaboration
Complete Job Description
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