TVAD Strategist

Job Summary

A company is looking for a TV, Video, Audio & Display (TVAD) Strategist.

Key Responsibilities

• Develop and execute TVAD strategies to meet client business goals across various media channels
• Lead client interactions, providing growth-focused updates and connecting media efforts to business outcomes
• Utilize data insights to optimize budgets and innovations while ensuring effective measurement and attribution

Required Qualifications

• 5-7 years of experience in managing TV/video/audio/display campaigns or in analytical roles with media analytics exposure
• Familiarity with DSPs, ad platforms, and audience/data usage
• Experience with measurement techniques such as incrementality and A/B testing
• Proficiency in advanced Excel/Sheets; familiarity with SQL and GA4 preferred
• Ability to effectively collaborate with various teams and stakeholders