TVAD Strategist

Job Summary

A company is looking for a TV, Audio, & Display (TVAD) Strategist.

Key Responsibilities

• Develop and execute TVAD strategies that align with client business goals
• Lead client strategy and present updates that connect media efforts to business outcomes
• Utilize data insights to optimize budgets and drive innovative solutions in TVAD

Required Qualifications

• 5-7 years of experience in managing TV/video/audio/display campaigns or in analytical roles with media analytics exposure
• Familiarity with DSPs, ad platforms, and audience/data usage
• Experience with measurement techniques like incrementality and A/B testing
• Advanced skills in Excel/Sheets and familiarity with SQL and platform analytics
• Ability to effectively collaborate with various teams and stakeholders