TVAD Strategist

Job Summary

A company is looking for a TV, Video, Audio & Display (TVAD) Strategist to plan and enhance full funnel marketing programs.

Key Responsibilities

• Develop and execute client TVAD strategies that align with business goals and present updates connecting media to business outcomes
• Integrate TVAD with other channels like Search and Social to drive growth and create playbooks for clients
• Utilize data insights for budgeting and innovation while ensuring effective measurement and attribution frameworks are communicated

Required Qualifications

• 5-7 years of experience in managing TV/video/audio/display at scale or in analytical roles with media analytics exposure
• Familiarity with DSPs/ad platforms, audience/data usage, and frequency management
• Experience with incrementality/lift measurement and the ability to connect media performance to revenue metrics
• Advanced skills in Excel/Sheets; familiarity with SQL and platform analytics
• Strong storytelling and expectation-setting abilities for client interactions and collaboration with teams