TVAD Strategist

Job Summary

As a full-time remote TV, Video, Audio & Display (TVAD) Strategist, the candidate will plan and enhance full funnel TVAD programs to drive customer growth, revenue, and lifetime value while ensuring efficiency through data-driven insights and collaboration with various teams.

Key Responsibilities

• Develop and execute comprehensive TVAD strategies that align with client business goals across multiple channels
• Utilize platform capabilities and data insights to optimize budgets and drive innovative solutions in media planning
• Design and implement measurement frameworks to assess campaign performance and advocate for effective data practices

Required Qualifications

• 5-7 years of experience managing TV/video/audio/display campaigns at scale or in analytical roles with media analytics exposure
• Familiarity with DSPs, audience data usage, and media verification processes
• Strong understanding of measurement techniques including incrementality and forecasting
• Proficiency in advanced Excel/Sheets; familiarity with SQL and GA4 is preferred
• Ability to communicate effectively and present strategies to clients and stakeholders