TVAD Strategist

Job Summary

As a full-time remote TV, Video, Audio & Display (TVAD) Strategist, the candidate will plan and enhance full funnel TV, video, audio, and display programs to drive customer growth and revenue, utilizing data insights and collaborating with cross-functional teams.

Key Responsibilities

• Develop and communicate a comprehensive TVAD strategy that aligns with client business goals and performance metrics
• Oversee daily client interactions and strategy execution, delivering growth-focused updates and quarterly business reviews
• Leverage platform capabilities and data insights to optimize budgets and implement innovative strategies effectively

Required Qualifications

• 5-7 years of experience in managing TV/video/audio/display campaigns or in analytical roles with media analytics exposure
• Familiarity with DSPs, ad platforms, and audience/data usage
• Proficient in incrementality testing, forecasting, and connecting media efforts to business outcomes
• Advanced skills in Excel/Sheets; familiarity with SQL and GA4 preferred
• Strong storytelling and communication skills for client engagement and collaboration with internal teams