TVAD Strategist

Job Summary

As a full-time remote TV, Video, Audio & Display (TVAD) Strategist, the candidate will plan and enhance full funnel TV, video, audio, and display programs to drive customer growth and revenue while ensuring efficiency, utilizing data insights and collaborating closely with cross-functional teams.

Key Responsibilities

• Develop and implement client-focused TVAD strategies that align with business goals across various media platforms
• Lead day-to-day client interactions, presenting growth updates and quarterly business reviews that connect media efforts to business outcomes
• Utilize data-driven insights to optimize budgets and innovations while ensuring effective measurement and attribution of media performance

Required Qualifications

• 5-7 years of experience managing TV/video/audio/display campaigns at scale or in analytical roles with media analytics exposure
• Familiarity with DSPs, ad platforms, and audience/data management
• Experience with measurement techniques, including incrementality/lift and basic A/B testing
• Proficiency in advanced Excel/Sheets, with SQL familiarity preferred
• Strong storytelling and communication skills, capable of engaging with clients and internal teams effectively