TVAD Strategist
Job Summary
To support a growing practice, the full-time salaried TVAD Strategist will plan and enhance full-funnel TV, video, audio, and display programs to drive customer growth and revenue while working remotely.
Key Responsibilities
- Develop and execute client strategies that align business goals with TVAD plans across various media channels
- Utilize insights from Bliss Point to inform budget allocations and innovations, while collaborating with cross-functional teams
- Design and implement measurement frameworks to assess campaign performance and advocate for effective attribution methods
Required Qualifications
- 5-7 years of experience managing TV/video/audio/display campaigns at scale or in analytical roles with media analytics exposure
- Proficiency with DSPs/ad platforms, audience/data usage, and frequency management
- Strong understanding of measurement techniques including incrementality and forecasting
- Advanced skills in Excel/Sheets and familiarity with SQL and GA4
- Ability to communicate effectively with clients and internal teams, presenting data-driven insights and strategies
Complete Job Description
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