TVAD Strategist
Job Summary
To enhance customer acquisition and revenue growth, the full-time remote TV, Video, Audio & Display (TVAD) Strategist will plan and optimize full-funnel media programs, translating data insights into actionable strategies while collaborating with cross-functional teams.
Key Responsibilities
- Develop and execute comprehensive TVAD plans that align with client business goals and present growth-focused updates
- Utilize platform capabilities and insights to shape budget allocations and pilot innovations while ensuring effective measurement and optimization
- Design and implement valid tests for TVAD performance, advocating for Tinuiti's measurement framework to stakeholders
Required Qualifications
- 5-7 years of experience managing TV/video/audio/display campaigns at scale or in analytical roles with media analytics exposure
- Familiarity with DSPs, ad platforms, and audience/data usage, along with strong measurement skills including incrementality and forecasting
- Proficiency in advanced Excel/Sheets and familiarity with SQL and GA4 analytics
- Demonstrated ability to communicate effectively with clients and collaborate with cross-functional teams
- Strong understanding of media performance metrics and the ability to connect media efforts to business outcomes
Complete Job Description
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