TVAD Strategist
Job Summary
To drive new customer growth and enhance revenue, the full-time remote TVAD Strategist will plan and optimize full funnel TV, video, audio, and display programs, leveraging data insights and collaborating with cross-functional teams to ensure effective media strategies.
Key Responsibilities
- Develop and articulate a comprehensive TVAD strategy that aligns with client business goals across various media channels
- Lead client strategy execution, providing growth-focused updates and connecting media performance to business outcomes
- Utilize platform capabilities and data insights to optimize budgets and drive practical innovations in media campaigns
Required Qualifications
- 5-7 years of experience managing TV/video/audio/display campaigns or in analytical roles with media analytics exposure
- Familiarity with DSPs, ad platforms, and audience/data management
- Experience in measurement techniques such as incrementality/lift, forecasting, and A/B testing
- Proficient in advanced Excel/Sheets; familiarity with SQL and GA4 is preferred
- Strong storytelling skills for client presentations and effective collaboration with internal teams
Complete Job Description
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