UGC Creative Strategist

Job Summary

A company is looking for a UGC Creative Strategist who will develop high-performing UGC ad concepts and optimize performance-driven campaigns.

Key Responsibilities

• Develop creative concepts and content strategies for UGC campaigns across various platforms
• Analyze campaign performance data to refine creative direction and optimize future briefs
• Collaborate with creators and internal teams to ensure high-quality, on-brief content

Qualifications

• 3+ years of experience in creative strategy, content marketing, or paid social performance marketing
• Proven experience in conceptualizing and directing high-performing UGC ads
• Deep understanding of TikTok, Meta, and short-form video culture
• Strong analytical mindset to translate data into actionable insights
• Familiarity with creator economy platforms and basic video editing knowledge is a plus