UGC Strategist

Job Summary

A company is looking for a UGC Strategist to lead user-generated content production for paid media.

Key Responsibilities

• Source, recruit, and manage top-tier creators for ad campaigns
• Develop talent briefs and manage creator relationships throughout the production process
• Analyze performance data to guide creative iterations and improve content quality

Required Qualifications

• A strong portfolio of UGC work
• Confident on-camera presence with self-filming and editing abilities
• Proven experience in sourcing and managing content creators
• Knowledge of paid social platforms and direct-response creative
• Ability to connect performance insights to creative direction