User Acquisition Manager
Job Summary
Performance-driven and detail-oriented, the full-time remote User Acquisition Manager will manage and optimize user acquisition campaigns for a suite of utility apps, collaborating closely with the UA Principal to drive growth and efficiency across various advertising platforms.
Key responsibilities
- Plan, launch, and optimize user acquisition campaigns across core paid channels including Meta, Google, and TikTok
- Collaborate with the UA Principal to manage day-to-day execution, focusing on pacing, spend efficiency, and KPI performance
- Own and inform App Store Optimization strategy, including keyword strategy and store listing optimization
Required qualifications
- Bachelor's degree in marketing, communications, or equivalent experience
- 1-4 years of experience in mobile app advertising with a focus on achieving target KPIs
- Strong understanding of App Store Optimization and competitive positioning in app categories
- Proficiency in analytical tools such as Excel, Google Analytics, and Mixpanel
- Experience with mobile measurement partners and performance marketing attribution
Complete Job Description
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