User Acquisition Manager

Job Summary

Owning user acquisition for the self-serve funnel, the full-time User Acquisition Manager, PLG will develop and execute strategies across paid channels and App Store Optimization (ASO) to efficiently scale qualified self-serve signups and installs in a remote environment.

Key Responsibilities:

• Develop and execute user acquisition strategies for ArcSite's PLG motion, focusing on both paid and organic channels
• Manage and optimize paid acquisition campaigns, including search, social, display, and affiliate channels
• Lead App Store Optimization efforts across iOS, Android, and Windows, including keyword strategy and listing optimization

Required Qualifications:

• 4-6+ years of experience in user acquisition, growth marketing, or performance marketing, preferably in B2B SaaS or mobile apps
• Hands-on experience with paid acquisition campaigns across various channels
• Experience in App Store Optimization, including keyword optimization and regional strategy
• Familiarity with paid bidding platforms and ASO/monitoring tools
• Working knowledge of product analytics tools to evaluate user quality post-acquisition