User Acquisition Specialist

Job Summary

A company is looking for a User Acquisition Specialist to scale paid performance campaigns.

Key Responsibilities:

• Launch, manage, and optimize paid acquisition campaigns across various platforms
• Analyze campaign performance and adjust targeting, creative, bidding, and budgets to meet KPIs
• Collaborate with creative teams to test new ad formats and develop acquisition strategies

Required Qualifications:

• 2-3 years of hands-on paid acquisition experience, preferably in mobile apps within the sports betting or gaming industry
• Experience managing campaigns on major platforms like Meta Ads Manager and Google Ads
• Solid understanding of KPIs including CPA, ROAS, and LTV
• Bachelor's degree in Marketing, Business, Analytics, or a related field
• Willingness to work nights/weekends aligned with key sports events