User Acquisition Specialist

Job Summary

A company is looking for a User Acquisition Specialist (Contractor).

Key Responsibilities

• Launch, manage, and optimize user acquisition and retargeting campaigns across various paid channels
• Conduct in-depth analysis of campaign performance to enhance ROI and overall growth
• Design and implement testing strategies to gain insights into creative performance and targeting effectiveness

Required Qualifications

• 5+ years of experience in performance marketing, preferably in a mobile-first or subscription-based business
• Proven track record of managing paid campaigns with a monthly budget exceeding $1M
• Deep knowledge of key user acquisition metrics and familiarity with attribution models
• Hands-on experience with Google Ads, Apple Search Ads, TikTok, and Facebook Ads
• Strong project management and execution skills