User Acquisition Specialist

Job Summary

A company is looking for a User Acquisition Specialist (Contractor).

Key Responsibilities

• Launch, manage, and optimize user acquisition and retargeting campaigns across various paid channels
• Conduct in-depth analysis of campaign performance and provide actionable recommendations to enhance growth
• Design and implement testing strategies to gain insights on creative performance and channel efficiency

Required Qualifications

• 5+ years of experience in performance marketing, preferably in a mobile-first or subscription-based business
• Proven track record of managing paid campaigns with a monthly budget exceeding $1M
• Deep knowledge of user acquisition metrics and familiarity with attribution models and tracking methodologies
• In-depth experience with Google Ads, Apple Search Ads, TikTok, and Facebook Ads
• A strong background in data analytics and/or engineering is preferred