User Acquisition Specialist

Job Summary

A company is looking for a User Acquisition Specialist specializing in Paid Search.

Key Responsibilities

• Execute and optimize performance campaigns across Google Ads for mobile apps
• Manage and scale high-volume budgets, focusing on pLTV, ROAS, and ARPU
• Analyze creative performance and optimize Ad Monetization through AdMob campaigns

Required Qualifications

• Hands-on experience managing Google UAC and Web-to-App campaigns at scale
• Strong creative intuition for high-performing ad formats
• Expertise in Ad Monetization and understanding its impact on revenue streams
• Analytical mindset with the ability to interpret complex data
• Familiarity with the mobile ecosystem and MMPs like AppsFlyer or Adjust